Climaxing Together: How We United Sex Education Fans in a Celebration of Pleasure
For the final season of Sex Education, Netflix wanted to merge the offline and online experience into a celebration of pleasure. The idea of "coming together" became our creative anchor as we sought to unite fans in a shared experience, centered around the concept of pleasure—specifically, The Orgasm.
Sex Education is a popular Netflix series that explores themes of sexual discovery, relationships, and personal growth. The show follows a group of high school students as they navigate the complexities of sex, identity, and intimacy, all with a refreshingly honest and humorous approach. With its candid portrayal of topics that are often considered taboo, Sex Education has garnered a dedicated fanbase and critical acclaim for its ability to spark conversations about sexual health and education in a relatable way. As the series approached its final season, Netflix sought to create a memorable campaign that would reflect the show’s core themes of pleasure, connection, and inclusivity.