Extending The Sandman’s World Beyond Traditional Viewer Engagement

The challenge was to generate buzz around The Sandman series using non-traditional methods that would stand out in a saturated media landscape. My goal was to attract attention and engage the audience beyond conventional promotional tools, creating an experience that resonated with the essence of the show. Since directly influencing dreams wasn’t possible, I collaborated with my team to develop a technology-driven approach that would connect with viewers on a more personal and immersive level, allowing them to interact with the dream world of The Sandman in a completely new way.

Harnessing AI to Create a Personalized Dream Experience for The Sandman Fans

I led the development of an AI-powered experience that let viewers engage with The Sandman as part of their bedtime routine. My team and I created an Alexa Skill where users could converse with The Sandman, and based on their mood, the AI would select one of eleven custom lullabies.

We used AI to analyze the scripts from all eleven episodes, generating lullabies based on the key themes and visuals. Each lullaby, paired with meditative videos, created a seamless transition from the screen to the dream world.

Achieving 60,000 Nights of Immersive Audience Engagement Through Innovation

This campaign was the first of its kind to engage audiences while they slept, delivering 60,000 nights of peaceful dreams inspired by The Sandman. The innovative approach garnered significant media attention, positioning Netflix at the forefront of content marketing. By leading this project, I helped create a personalized, one-of-a-kind experience that left a lasting impact on the audience.